![]() The new content is embedded within the “Part Detail” screen of each lookup, enabling the user to access product features and benefits, key attributes and specifications needed to correctly select the right part, vehicle/equipment fitment data, product images presented in a “carousel” format, and links to videos, related websites and downloadable documents. Now the user can not only find the right part for millions of applications, but also immediately access a wide range of additional information, including detailed product features, photos, videos and technical documents,” said Brent Berman, manager of digital marketing and e-data, North America, Federal-Mogul. “Our expanded content adds a great deal of value to every lookup. ![]() This additional content is expected to further accelerate the growth of the comprehensive eCatalog, which logged approximately 11 million lookups in 2011 and now attracts more than 10,000 unique visitors each business day. Federal-Mogul’s popular electronic catalog now offers significantly more value-added data – including product specifications, images, buyer’s guide information and more – through each part lookup.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |